Privacy Policy

Last updated: 24 March 2025

Welcome to Max Smith Fitness (“we”, “our”, or “us”).

This Privacy Policy explains how we collect, use, and protect your personal information when you use our website https://www.maxsmithfitness.co.uk and our services.

We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR).

1. Who We Are

Max Smith Fitness

Website: www.maxsmithfitness.co.uk

Email: info@maxsmithfitness.co.uk

2. What Personal Data We Collect

We may collect the following personal information:

  • Full name;
  • Email address;
  • Date of birth;
  • Country of residence;
  • Health information (e.g. injuries, pregnancy, disability);
  • Training program data;
  • Height, weight, BMI, measurements;
  • Equipment/facilities used for training;
  • Training frequency and experience;
  • Data from third-party platforms (including but not limited to Apple Health, Fitbit, Garmin);
  • Activity data (steps, sleep, nutrition, workouts);
  • Weekly progress photos and measurements;
  • Exercise progress tracking;
  • Calorie and nutritional requirements; and
  • Fitness and nutrition goals.

3. How We Collect Data

We collect data through online forms on our website, direct communication (email or messaging), client check-ins and onboarding, third-party integrations (including but not limited to health apps), payment processing via Stripe, and cookies and website analytics tools.

4. Why We Collect Your Data

We use your data to provide personalised coaching services, monitor your fitness and nutrition progress, communicate with you about your program, respond to enquiries and support requests, process payments securely via Stripe, and improve our website and services.

5. Lawful Basis for Processing

Under UK GDPR, we process your personal data based on your consent (e.g. submitting forms or opting into emails), our contractual obligation to provide coaching services, our legitimate interest in improving services and operations, and legal obligations, where required.

6. Who We Share Your Data With

We only share your data with Stripe, our payment processor, to securely handle transactions, and trusted third-party platforms (including but not limited to Apple Health, Fitbit, Garmin).

We do not sell or rent your personal data to any other third parties.

7. Data Retention

We retain your personal data only as long as necessary to provide our services.

You can request deletion of your personal information at any time, and we will comply within 30 days.

8. Your Rights

You have the right to access the personal data we hold about you, correct inaccurate or outdated data, request deletion of your data, object to or restrict certain types of processing, and withdraw consent at any time (where applicable).

To exercise these rights, contact us at info@maxsmithfitness.co.uk

9. Security

We take appropriate measures to keep your data secure, including encryption and restricted access to your information.

10. Changes to This Policy

We may update this Privacy Policy from time to time.

The latest version will always be available on this page with the “Last updated” date at the top.

11. Contact Us

If you have any questions about this policy or how your data is handled, please email us at info@maxsmithfitness.co.uk

Privacy Policy

Last updated: 24 March 2025

Welcome to Max Smith Fitness (“we”, “our”, or “us”).

This Privacy Policy explains how we collect, use, and protect your personal information when you use our website https://www.maxsmithfitness.co.uk and our services.

We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR).

1. Who We Are

Max Smith Fitness

Website: www.maxsmithfitness.co.uk

Email: info@maxsmithfitness.co.uk

2. What Personal Data We Collect

We may collect the following personal information:

  • Full name;
  • Email address;
  • Date of birth;
  • Country of residence;
  • Health information (e.g. injuries, pregnancy, disability);
  • Training program data;
  • Height, weight, BMI, measurements;
  • Equipment/facilities used for training;
  • Training frequency and experience;
  • Data from third-party platforms (including but not limited to Apple Health, Fitbit, Garmin);
  • Activity data (steps, sleep, nutrition, workouts);
  • Weekly progress photos and measurements;
  • Exercise progress tracking;
  • Calorie and nutritional requirements; and
  • Fitness and nutrition goals.

3. How We Collect Data

We collect data through online forms on our website, direct communication (email or messaging), client check-ins and onboarding, third-party integrations (including but not limited to health apps), payment processing via Stripe, and cookies and website analytics tools.

4. Why We Collect Your Data

We use your data to provide personalised coaching services, monitor your fitness and nutrition progress, communicate with you about your program, respond to enquiries and support requests, process payments securely via Stripe, and improve our website and services.

5. Lawful Basis for Processing

Under UK GDPR, we process your personal data based on your consent (e.g. submitting forms or opting into emails), our contractual obligation to provide coaching services, our legitimate interest in improving services and operations, and legal obligations, where required.

6. Who We Share Your Data With

We only share your data with Stripe, our payment processor, to securely handle transactions, and trusted third-party platforms (including but not limited to Apple Health, Fitbit, Garmin).

We do not sell or rent your personal data to any other third parties.

7. Data Retention

We retain your personal data only as long as necessary to provide our services.

You can request deletion of your personal information at any time, and we will comply within 30 days.

8. Your Rights

You have the right to access the personal data we hold about you, correct inaccurate or outdated data, request deletion of your data, object to or restrict certain types of processing, and withdraw consent at any time (where applicable).

To exercise these rights, contact us at info@maxsmithfitness.co.uk

9. Security

We take appropriate measures to keep your data secure, including encryption and restricted access to your information.

10. Changes to This Policy

We may update this Privacy Policy from time to time.

The latest version will always be available on this page with the “Last updated” date at the top.

11. Contact Us

If you have any questions about this policy or how your data is handled, please email us at info@maxsmithfitness.co.uk